Color Influence in Life

Not many people would thought that colors can influence human behaviour. This is important for people who are in business, especially the retail and F&B (food and beverage) sectors. A study by blog.kissmetrics.com gives good reference on how colors can influence someone to react towards buying something.

 
Most of the purchases are decided due visual appeals, and color played the most important role in this. Do you know that 85% of the shoppers make decision to buy certain product because they like the color? Using different colors at different times, stores can indirectly tune a shopper's mood into what they wanted the shoppers do.

For female, pink is usually chosen to represent them because it is soft and feminine in nature. However, according to an article in about.com, the top 3 colors for female happened to be blue, purple and green.

It is interesting to know there is a recognition for the color of the year. For 2013, Pantone has that the color is Emerald and it is characterized as a color that is lively, radiant and lush.